From Learning to Earning.
We believe every young South African deserves the opportunity to build a meaningful future. Through innovative youth development programmes and strategic partnerships, we're helping turn potential into possibility.
Who is Primestars?
Primestars develops and implements innovative youth programmes that combine education, experience and practical opportunity. With a national footprint and a long history of collaboration, the organisation helps equip young people to participate more fully in South Africa’s economy and society.
Our approach connects the resources and expertise of corporate and public partners with the aspirations of young people in underserved communities.
Building a bridge between potential and opportunity.
Learning is the starting point. Our work is about helping that learning open doors to further education, work, enterprise, leadership and empowered communities.
01
Unlock potential
Bring engaging learning and role models to young people from under-resourced communities.
02
Expand access
Bring engaging learning and role models to young people from under-resourced communities.
03
Make learning matter
Connect education to practical capabilities, informed decisions and economic participation.
An organisation built around the power of youth.
For more than twenty years, Primestars has designed and delivered education and development initiatives for young South Africans, working with institutions and industry to take learning beyond the classroom.
Through cinema-based “Theatres of Learning”, in-school programmes, learning resources and digital access, Primestars has built a model for bringing relevant knowledge to large groups of beneficiaries.
Today, our Learning to Earning direction reflects the next step in that mission: helping more young people connect education with meaningful economic opportunity.
01 - National, multi-platform implementation
02 - Programmes responding to real youth challenges
03 - Private, public and civil-society collaboration
Creating opportunity at scale.
A snapshot of historical reach reported in the supplied Primestars programme brochure.
Young people reached historically
Provinces in the national footprint
Years of youth development
Annual beneficiary figure in brochure
Learning
experiences with lasting relevance.
Primestars combines programme design, cinematic storytelling, school-based implementation, facilitator and mentor engagement, and digital resources to reach learners in relevant, engaging ways.
Our work is strengthened by partners that bring resources, expertise and reach. Each initiative is designed around its own education or development objective.
Meet the people behind the impact.
From our leadership to the people delivering programmes on the ground, our team brings the experience, creativity and commitment to turn ambition into action.
CHAIRMAN
Martin Sweet
More than four decades of experience across business, development and education.
Chief Executive Officer
Nkosinathi Moshoana
Leading Primestars' next chapter in youth development and social impact.
Create meaningful change together
The future of South Africa is worth investing in.
Partner with Primestars to help more young people move from learning towards economic opportunity.