Meet the team of Primestars

With a formidable career spanning over 4 decades gaining respect in industries including Business, Government, Development and Education, Martin Sweet is a true force not only in executive corporate management but in championing the support and upliftment of the disenfranchised.

Over the past 20 years, Mr Sweet has led Primestars, dedicating himself to empowering South Africa’s youth. Today Primestars is one of the leading youth development organisations in South Africa. Primestars has successfully run programmes which have benefitted over 1 million youth from under-resourced communities across South Africa.

He was initially recognised for his role in the conceptualization and launch of the Cell C Take Your Girl Child to Work Day program and has introduced several ground-breaking social impact programmes since. These include My Future, My Career - a Career Guidance project, The educate- Matric Revision Math and Science Initiative, Smartbucks, mind your moolah Financial Literacy Project, STEP UP LET’S LEAD - inspiring youth leadership and STEP UP 2 A START UP encouraging entrepreneurial development, which in recent years focused on the green economy and climate change. In 2022 Primestars launched one of SA’s leading boy child GBV-preventative programmes titled “What About the Boys?”.