eNCA – Discussion | Redefining masculinity in effort to stop gender-based violence
June 28, 2023
Cinema Revision Programme Has Class of 23’s Back
August 3, 2023
Unveiling a Powerful Initiative for Change and Empathy
The ground-breaking ‘What About the Boys?’ programme is poised to make an even greater impact in promoting healthy concepts of masculinity and combating Gender-based Violence and Femicide (GBVF). The launch event, held on June 22, 2023, brought together stakeholders from various sectors to announce the second annual implementation of the programme. With an expanded reach and a commitment to raising a nation of good men, the enhanced rollout is set to support more boys across the country.
Fostering Positive Change through Multi-Faceted Interventions
‘What About the Boys?’ is a youth-development initiative led by Primestars, encompassing a range of multimedia content, educational booklets, and mentorship interventions. This comprehensive approach provides boys with the tools to manage triggers, understand the importance of respect and empathy, and cultivate healthy relationships. The programme’s inaugural rollout in 2022 reached an impressive 15,000 boys, leading to positive shifts in attitudes and behaviours related to bullying, violence, and sexual harassment.
Learning from Success: Enhancements for a Sustainable Future
Building on the success of the first implementation, Primestars undertook a comprehensive monitoring, evaluation, and learning strategy. The insights gained from this assessment have shaped significant enhancements for the 2023 rollout. By addressing the root causes of GBVF and promoting continuous growth, the programme aims to reach an increasing number of high school boys throughout South Africa.
Engaging Boys as Advocates: Spreading the Message Widely
This year’s programme introduces a powerful new element—the establishment of GBVF councils in participating schools. Boys and girls will come together to create these councils, fostering allyship and encouraging boys to actively support their female peers. By nurturing these student-led councils, the programme aims to facilitate organic growth and long-term sustainability, amplifying the message against GBVF and promoting positive change within communities.
Partnerships for Progress: McDonald’s Joins the Movement
In an exciting development, McDonald’s has joined the list of esteemed sponsors supporting the ‘What About the Boys?’ programme. McDonald’s CEO, Greg Solomon, emphasized the alignment of vision and values between the organization and the programme. Acknowledging the importance of partnerships in effecting change, McDonald’s recognizes the significance of empowering young men and shaping a future free from GBVF.
Uniting for Change: A Call to Action
The launch event witnessed the participation of esteemed individuals and organizations, including Sasol, CHIETA, Seriti, Markham, Ford Foundation, ABSA, and others, pledging their commitment to supporting the programme’s noble cause. Former Deputy President Phumzile Mlambo-Ngcuka urged all South Africans to take responsibility for changing the lives of the boys they know, highlighting the collaborative efforts needed to make a lasting impact.
A Vision for the Future: Raising a Nation of Good Men
To conclude the event, Primestars extended a heartfelt invitation to all South Africans to join the movement in raising a nation of good men. By fostering qualities such as empathy, vulnerability, and strong relationships, this initiative aims to create a society of kind and significant individuals who positively impact the lives of others. Through collective action and unwavering dedication, we can create a better world for future generations.
Embracing Mandela’s Vision: One Boy at a Time
In commemoration of the 10th year since the passing of former President Nelson Mandela, Dr. Linda Nkomo from the Nelson Mandela Children’s Fund emphasized the importance of continuing Madiba’s vision for a society that uplifts its children. The road ahead may seem daunting, but with unwavering determination and a focus on transforming boys’ lives, we can turn Mandela’s words—”It always seems impossible until it’s done”—into a reality.
From Humankind to Kind Humans: Shaping a Compassionate Society
The CEO of Business Unity South Africa, Prof Bonang Mohale, encouraged attendees to move beyond mere humanity and strive to become kind humans. He urged everyone to view leadership as an opportunity to improve the lives of those less fortunate, highlighting the importance of businesses giving back to society and promoting societal change.
With the support of these brave organizations and the collective effort of individuals across the nation, the ‘What About the Boys?’ programme aims to make a lasting impact on the lives of young men. Together, we can raise a nation of good men who champion respect, empathy, and positive relationships, leaving a legacy that transforms our communities and society as a whole.
