After completing his BA LLB degree, Martin Sweet articled at a law firm becoming an Admitted Attorney in 1981. He has earned a Higher Diploma in Tax Law, completed a Wits Graduate School of Business Course in Management and Planning and has an industrial relations diploma.

Applying his legal skills in the insurance and assurance industries, Martin migrated to marketing and extended his expertise and experiences to business strategy, experiential marketing, brand building, customer relationship marketing and event management. He served as city councillor for the Yeoville/Bellevue ward from 1989 until December 1994.

As Managing Director of Primestars, he has an impressive track record in conceptualising and managing projects such as Take a Girl-Child to Work Day, the Sowetan – Your Money Club, “My Future, My Career” a Career Guidance project, The “eduCate” Matric Revision Math and Science Initiative, “Smartbucks, Mind Your Moolah” Financial Literacy Project, STEP UP LET’S LEAD inspiring youth leadership and STEP UP 2 A START UP encouraging entrepreneurial development